Één team. Één verhaal. Één doel.

This merger offers a unique mix of knowledge and services to its customers. Upthrust's expertise in growth marketing and experimentation complements Fightclub's focus on always-on campaigns, smart media buying, and creativity perfectly. Together, they deliver integrated solutions that produce measurable results.

Stronger through innovation and leadership.

For a team of more than 80 experts, innovation drives them, challenging the status quo and constantly raising the bar. Both entities were already part of Customer Collective, making this transition led by an experienced management team.

Looking ahead, current Managing Director Dennis Kenis will now focus on the ever-growing commercial vision of Fightclub and subsequently top-notch customer experiences. Frederiek Pascal takes on the role of Managing Director. He holds a clear vision on how Fightclub will further expand and strengthen its service offering—driven by experience and strategic insight. The goal? To further future-proof the organization and continue to provide customers with a competitive advantage.

Think global. Serve local.

Fightclub is a strong brand within Belgium and the Netherlands. Known for its ambitious hunger, with this move, it's taking a step in the right direction. With campaigns currently running on six continents, Fightclub strengthens its position as an international partner for growth, performance, and creation.

Same same, but different.

The two teams have successfully collaborated for years. This ensures a smooth transition for existing clients and provides additional benefits: think broader expertise and more experts at hand. With two operational offices in Belgium, Fightclub will enhance its local presence while remaining active globally.

The offer: sublime.

Performance, creation, and growth merged into one powerful team.

They’re ready.

Are you?