1. AI Max: advertising without keywords
AI Max moves away from traditional keywords and relies fully on AI to reach the right customer at the right time. Smart bidding, real-time insights into landing pages, search terms and ad copy, plus brand safety are all built in. The result? Up to 27% better performance than exact match.
2. A/B Testing in Shopping: optimize your product titles
Soon, you’ll be able to run A/B tests on product titles in Merchant Center. This lets you discover which wording really makes a difference in visibility and conversion. This feature finally makes Shopping truly data-driven.
3. AI Overviews & Mode in Search: a new place for ads
AI Overviews and the new AI Mode provide direct answers to complex search queries. Ads are now fully integrated as part of the answer itself, no longer separate from search results. This makes ads more relevant and creates a seamless, non-disruptive user experience.
4. First-party data & server-side tagging: more control, better insights
Google is doubling down on privacy-friendly measurement. At Fightclub, we believe you can only make smart decisions when you have full, reliable data. That’s why we standardly work with server-side tagging for our clients. Not because it’s a trend, but because it’s essential to stay in control of what you measure and why.
Through GA4 and the new Tag Gateway, you can connect your own data to server-side tagging. This way, you gather reliable insights without depending on cookies and optimize campaigns based on real customer data.
What this means for you
Whether you run an e-commerce brand, generate leads, or focus on branding: Google’s developments help you move forward faster. Fightclub makes sure your campaigns don’t lag behind but stay ahead—with smart strategy, strong creativity, and data-driven optimization.
Curious what this means for your brand in practice? We’d be happy to catch up with you.
