AI Max for Google Ads

Online advertising is evolving faster than ever. Keywords alone are no longer sufficient; it's about identifying the right intent at the right moment. With AI Max for Search campaigns, Google introduces an all-in-one feature set that achieves data-driven performance with less manual work and more conversions.

At Fightclub, we embrace this technology to enhance campaigns. At the same time, we remain critical and maintain control, combining advanced automation with our experience and knowledge to always deliver the best possible results and service for our clients.

In this article, you'll learn how AI Max works, why it makes a difference now, and how you can get started.

What is AI Max?

AI Max is a new feature in Google Ads that consolidates all smart AI options into your search campaigns. Key features include:

Keywordless targeting via AI: Reach users based on intent rather than specific keywords.
Dynamically generated ad texts: Automatically create relevant ad copy.
Smart URL expansion: Direct users to the most relevant landing page.
Enhanced control over brand context and location intent: Tailor your ads more precisely.

Tests show that advertisers who enable AI Max achieve an average of 14% more conversions at the same CPA. If you still rely heavily on exact match keywords, the uplift can be as high as 27%.

Why AI Max makes an impact now

1. Reach customers you would otherwise miss

AI Max goes beyond your keyword list. The AI analyzes your existing campaigns and assets, combining this with broader intent and search behavior. As a result, your ads appear for more relevant search queries, including long-tail questions you might not have considered.

Example: If you're advertising "women's running shoes," someone searching for "best shoes to train for a summer marathon" might also see your ad, as AI Max recognizes the broader intent.

No more missed opportunities: AI identifies them for you.

2. Ads adapt to user Intent

AI Max automatically generates headlines and descriptions based on your landing page, existing ads, and trends. No more generic texts; your ads become truly relevant to the current search query.

Combine this with Final URL Expansion, and you automatically direct visitors to the most appropriate page on your site, whether it's a category page, product page, or guide.

Relevance = higher conversion.

3. Maintain control and insight

AI Max doesn't mean letting go. Instead, you gain more insight and control through:

Location-intent targeting per ad group
Brand controls (inclusion or exclusion)
New reports with search terms, headlines, clicks, conversions, and asset performance
Real-time tracking with smart URL parameters

This enables smarter and faster optimization, grounded in the right data.

When can you start?

AI Max is being rolled out globally in beta starting May 2025. Once the feature is live in your account, we can immediately get to work. We stay updated on the latest developments within Google Ads and are ready to leverage this innovation from day one. We ensure smart setup, testing strategies, and proper monitoring so you can maximize the benefits of AI Max from the very beginning.

Want to learn more or get started?

AI Max isn't an experiment; it's the new standard in Search advertising. However, like any AI tool, its value lies not just in activation but in strategic application. Want to know what AI Max specifically means for your campaigns? Or eager to benefit as soon as your account gains access?

We can assist you with a clear approach, tailored to your brand and goals.