Breda, September 5, 2023 – Daimler Truck Nederland, the representative of leading brands Mercedes-Benz Trucks and FUSO Trucks in the Netherlands, announced today the extension of their fruitful partnership with Brand & Performance Agency, Fightclub. This collaboration, which began in late 2020, has now been extended for the next two years.

Over the years, Fightclub has proven to be a reliable partner in marketing and communication for Daimler Truck Nederland. Their dedication to the brand, creativity, and ability to develop both online and offline campaigns, social media strategies, PR, content creation, and CRM have led to this decision.

Igor Jacobs, Head of Marketing at Daimler Truck Nederland, shares his thoughts on continuing the collaboration: “In recent years, we have enjoyed working with Fightclub for our brands Mercedes-Benz Trucks and FUSO. This partnership has proven successful on all fronts, from implementing international campaigns to creating local initiatives, successfully introducing new electric trucks, and optimizing Salesforce as our CRM tool. Over time, the collaboration has become more effective and efficient, which is why we have decided to extend our contract with Fightclub for at least another two years.”

Renate Ekelhoff, Client Manager at Fightclub, expresses pride in the team's efforts that contributed to this extension: “I am extremely proud of our team and their dedication, which has led to the continuation of our partnership with such a prestigious brand as Mercedes-Benz Trucks. Over the past years, we have grown significantly in this partnership, and we will continue to do so. This extension underscores the trust that Daimler Truck Nederland has in us. Together as a team, we look forward to the next two years, during which we will focus on further developing and strengthening the 'Enjoy The Ride' theme, placing the driver and driving experience at the center. We are shifting our collaboration into high gear and eagerly anticipate the future.”