What was the central question? In an era where everything is in flux—AI, performance, content, branding—who can make the smart moves? This edition delivered more than buzzwords; it featured real stories, practical applications, and sharp insights from practitioners.

🥊 Case study: DPD x Fightclub

Eight years of partnership, one clear goal: results. This session revealed how shared focus on performance and constant optimization drives lasting success.

🤖 AI as a Smart Tool – Claire Charlier (House of Marketing)

Claire showed that AI is not just hype. it can be a powerful, practical tool for marketers. She illustrated concrete applications and gave actionable insights.

📺 YouTube for Conversions – Kamil Tavas (Google)

Kamil explained how YouTube can act as a high-impact performance channel. He shared insights on attribution and impact, showing how video branding directly contributes to conversions.

It was an afternoon packed with energy, connections, ideas, and inspiration—from a warm welcome to a vibrant networking reception. Thanks to all speakers, attendees, and the Google team for making this edition such a success.

Looking forward to the next Ringside!