Last year, Fightclub was awarded the prestigious title of Best Full-Service Agency in the Netherlands in the large agency category. The agency has experienced strong growth in recent years under the leadership of Stefan Nuijten (76interactive and Forza Refurbished), Michiel Mol (Lost Boys, ForceField VR, Force India F1), Cees Faes (The Communication Company) and Maarten Elshove (ForceField and MaxCredible). Not only has Fightclub secured a strong market position, it has also won the trust of major clients by landing significant pitches.

The agency works with brands such as Mora, DPD Netherlands, Red Band, Delta, Mercedes-Benz Trucks, Driscoll’s, Brisker, Paturain, and Wasa. Most recently, it won the pitch for Fit For Free.

Cees Faes, Managing Partner at Fightclub:

"Marketing today is all about reaching customers at the earliest possible moment, helping them grow and never letting go. We call that Customer Ownership and through this group, we can now support our clients across the entire journey. From interim marketers who develop the very first propositions, to system integrators who ensure long-term customer engagement.

And Fightclub will continue doing what it does best: building distinctive brand positioning and creating campaigns that perform. A group this broad does not yet exist in the Netherlands."

Stefan Nuijten, Managing Director at Fightclub: 

"When we launched the Fightclub brand in 2017, we had a clear vision for how the agency should evolve and we stayed committed to that strategy. This resulted in a fast-growing and profitable company that has won great clients and awards over the past few years. Fightclub has grown independently into a full service agency, but what we do, brand activation and performance marketing, is only part of the customer journey. Data and technology are becoming increasingly important in that journey, and they are not something you simply add as a marketing agency.

That is why this collaboration with Customer Collective, a specialist in marketing strategy, data, technology and growth marketing, is a logical next step for us."

With the acquisition of Fightclub, Customer Collective now has every link in the customer cycle within its portfolio.

The Customer Collective group already included renowned players such as The House of Marketing, a leader in strategic marketing consultancy and interim management, its spin-off Upthrust, a groundbreaking growth marketing and digital product acceleration office, Grava, an advanced digital performance agency, and Dignify, a strong player in the implementation of CRM and marketing technology. With the addition of Fightclub, Customer Collective now covers the full spectrum of the customer cycle.

Customer Collective helps businesses build strong relationships around their most important growth asset: their customer.

"With the arrival of Fightclub, we can support our clients even better and more broadly," explains Grégory Delens, Managing Partner at Customer Collective."The company has been a strong player in the market for 30 years and works with leading brands. Their expertise in brand and digital performance marketing, content and creative is a huge asset to our group."

"Fightclub simply fits the attitude with which we want to grow growth hacking and performance marketing across Europe," adds Dennis De Cat, Managing Partner at Upthrust. "Kick-ass. No nonsense. 100 percent results-driven marketing and sales impact that drives real business growth."

"With Fightclub, we have strengthened our position in the Netherlands," says Wouter Stoutjesdijk, Managing Director of The House of Marketing NL. "We can now offer our clients everything they need to serve their customers. Across the entire spectrum of marketing, creative and digital – from strategy and project delivery to interim and managed services – we ensure they get the expertise they’re looking for. Despite this broad offering, we continue to work with one single point of contact per client, which allows us to take full ownership of quality."

Customer Collective helps companies build a strong relationship around their most valuable asset for growth: their customer.
We call this Customer Ownership. It means putting the end customer at the center of every activity, from identifying needs and developing products and services, to building customer experiences, deepening relationships through up- and cross-selling, and reducing churn. This requires a unique mix of strategy, digital, data, technology and creativity. Customer Collective focuses on these five pillars by combining the strengths of The House of Marketing, Upthrust, Dignify and Fightclub. Unlike other groups in the European market, our companies work closely together. For each project, we bring together profiles with complementary expertise and skills to generate maximum impact.