No one in the world loves licorice more than the Dutch. We consume 32 million kilos per year, about 2 kilos per person. Such licorice lovers deserve a way to express their passion on social media. That's why the most popular licorice brand in the Netherlands is introducing a large collection of licorice-themed GIFs to design Instagram Stories.

Iris Bommer, Sr. Brand Manager Venco: “Who doesn’t know them; Venco School Chalk, Pyramids, Honey Licorice, Katjes Licorice, Tikkels, or Droptoppers mixes like Soft & Sweet? There is no nation in the world that loves licorice more than the Dutch. We also love social media: over 14 million Dutch people are on one or more platforms. When we discovered that there were no licorice GIFs, we, as the largest licorice brand in the Netherlands, felt it was our responsibility to change that.”

Frédérique van Osta and Renske Borst, Social Creatives Fightclub: “Instagram and Facebook Stories are incredibly popular. It's the feature people use to share moments of their lives on the go. It’s also an opportunity for brands to add value. With GIFs, users can creatively design their Stories. For Venco, we saw a chance to authentically integrate the brand into this. Licorice is part of our daily lives as Dutch people, and we share that daily life on social media. From now on, everyone can creatively incorporate this piece of culture into their Stories.”