Authentic content drives performance. Benelux brands need real stories from real people to connect with their audiences. You have the creativity and the voice. We have the brands and the strategic briefs.
Our network connects skilled creators with businesses ready to invest in content that truly converts.
The problem with typical creator platforms
Unclear briefs: Vague directions lead to wasted time and revisions.
Payment uncertainty: Chasing invoices is not why you became a creator.
Poor brand fit: It's frustrating to be matched with brands that don't align with your style.
Why creators choose to partner with Fightclub
UGC & influencer content: a strategic blend for full-funnel impact
We partner with two distinct types of creators to build trust and drive results for our clients. Each plays a unique role in the marketing funnel.
Authentic UGC creators: building trust & conversion
The Focus: Raw, relatable, and real content that feels like it comes from a peer, not a brand.
The Collaboration: You are the content producer. We provide the product and a clear brief, and you create authentic videos, photos, or testimonials in your own style.
Client Use Case: This content is primarily used in paid social ads, product pages, and email marketing to build credibility and demonstrate real-life use. It’s performance-driven and designed to convert.
We Need You For: Your authenticity and ability to create content that doesn’t feel like an ad.
Strategic influencers: driving awareness & affinity
The Focus: Storytelling and endorsement to a dedicated, engaged audience that trusts your opinion.
The Collaboration: You are both the content creator and the publisher. We collaborate on a narrative that you share with your followers on your own channels.
Client Use Case: This partnership builds brand awareness, enters new communities, and leverages social proof at the top of the funnel. It’s about reach and connection.
We Need You For: Your unique voice and the trusted relationship you have with your audience.
Our integrated approach
The most powerful strategies often use both. UGC assets can be amplified through influencer channels, and influencer content can be repurposed as high-performing ad creative. We build these integrated plans for our clients, and we need a diverse network to execute them.
A streamlined process designed for professional creators.
Apply & get vetted
Build your strategic profile
Receive tailored briefs
Create & deliver
Get Paid promptly
Proven creator database results
For real estate client De Hei, we needed new, high-quality leads week after week.
A challenging task, but since continuously enriching our campaigns with UGC (User Generated Content), we’ve been reaching the right target audience every single week. Real, authentic stories make the difference: they convince buyers faster than any static photo ever could.
3x
higher engagement with creator content versus traditional brand assets.
45%
higher conversion rates on product pages featuring creator UGC.
60%
reduction in content production costs compared to studio shoots.
80%
higher click-through rate compared to static visuals.
