Arega

Building full-funnel digital ecosystems for consumer healthcare brands.

Klant:

Arega

Categorie:

Web Design

The challenge

Arega’s trusted brands, Vibovit, Dermocrem, Abilar, and Confort Aid, faced a common reality. Their digital presence was either limited or non-existent. There was no unified strategy, no clear path for online growth, and no way to measure what worked. For a portfolio of consumer brands, this wasn't just a marketing gap, it was a business constraint.

Our Move

We believe in building foundations first. We designed and implemented a scalable, full-funnel digital framework for the entire portfolio. This wasn't about one-off campaigns. It was about creating a repeatable system for predictable growth.

The approach was strategic and structured:

Always-On Performance: Launched always-on paid social campaigns (Meta) combined with consistent organic content.
Content Engine: Built SEO-driven content hubs and blogs to capture seasonal search intent and build brand authority.
Lead Generation System: Created gated assets (like checklists and guides) and automated email flows to capture and nurture leads.
Unified Messaging: Aligned website updates and seasonal campaigns with clear funnel goals.

For the new Confort Aid brand, we built their digital foundation from scratch: domain, hosting, social presence, and a ready-to-execute content strategy.

The Result

The new framework transformed digital from an afterthought into a growth driver. The results across the portfolio were immediate and measurable.

Lead generation growth: 1,625 leads gathered from strategic gated content.
Traffic surge: Abilar's website traffic grew by 378%, Vibovit's by 228%, largely driven by targeted Meta campaigns.
SEO momentum: For Abilar, 31.6% of all traffic now comes from organic search, proving the content strategy's long-term value.
System Ready for Scale: Most importantly, we moved the brands from fragmented efforts to a unified, measurable system. This data-driven foundation is now poised to drive scalable growth into 2026 and beyond.

The Result

The new framework transformed digital from an afterthought into a growth driver. The results across the portfolio were immediate and measurable.

Lead generation growth: 1,625 leads gathered from strategic gated content.
Traffic surge: Abilar's website traffic grew by 378%, Vibovit's by 228%, largely driven by targeted Meta campaigns.
SEO momentum: For Abilar, 31.6% of all traffic now comes from organic search, proving the content strategy's long-term value.
System Ready for Scale: Most importantly, we moved the brands from fragmented efforts to a unified, measurable system. This data-driven foundation is now poised to drive scalable growth into 2026 and beyond.