ChatGPT advertisment

Reach customers while they compare options and make decisions

People use ChatGPT to discover products, compare solutions, and prepare for decisions. With ChatGPT Ads, your brand can become visible during those conversations. Not between random pieces of content, but at moments when someone is actively engaging with a question, need, or potential purchase. Fightclub helps you strategically set up, test, and optimize ChatGPT Ads as part of your broader performance marketing strategy.

Get started with ChatGPT Ads

ChatGPT Ads is now available through Ads Manager for advertisers in Belgium and the Netherlands.

A new advertising channel requires a different approach

ChatGPT Ads doesn’t work like Search or Social.

Ads can appear below a ChatGPT response and are clearly labelled as sponsored. They are separate from the answer generated by ChatGPT.

What’s particularly interesting is how ads are selected.

ChatGPT considers factors such as the context and intent of the conversation, your ad, the landing page, and the context hints you provide. This means a successful campaign isn’t just about who you want to reach, but especially when your offering is relevant.

That requires different choices than you may be used to making in traditional paid media.

Our ChatGPT Ads framework

We map out the questions, needs, and situations that are relevant to your product or service. Not just what someone is searching for, but what they are actually trying to solve or decide.

We help our customers find the CMS that best meets their needs. Taking a moment to understand your technical requirements, workflows, and content goals, we guide you to the right solution—be it the design flexibility of Framer, the ease of organization of ConcreteCMS, or the might and freedom of a headless setup with Strapi. The result? A CMS that works for you, and not the other way around.

Build campaigns around intent

Create ads that add value

Test and optimize

How we outsmart ChatGPT Ads

Context over keywords

A context hint is more than a search term. We describe real needs and use cases, helping the system better understand when your offering may be relevant.

Ad and landing page as one

The content of your ad and landing page are taken into account when determining relevance. That’s why we build the entire journey around the same underlying need.

Test with a purpose

More campaigns don’t automatically mean more insight. Every test should answer a clear question.

Measure all the way to business results

Ads Manager reports metrics including impressions, clicks, CTR, CPC, CPM, and conversions. With the OpenAI Pixel and Conversions API, we can measure actions such as purchases, leads, and registrations.

When ChatGPT Ads may be less interesting

Not every brand should immediately shift budget to ChatGPT.

For example, its reach is not the same as total ChatGPT usage. Ads can appear to users on Free and Go, but not to users on Plus, Pro, Business, Enterprise, and Edu. Users under 18 also do not receive ads.

For brands that primarily want to reach a professional audience using paid business ChatGPT subscriptions, this can be a relevant limitation.

The platform is also still in beta. Features, formats, and optimization capabilities are changing rapidly.

That’s why we don’t start by asking how much budget you can spend.

We start by asking whether there is a strong use case.

Your ChatGPT Ads questions, answered

How do ChatGPT Ads work?

Ads can appear below a ChatGPT response. The advertising system uses various signals to determine which ad is relevant, including the intent of the current conversation, the ad itself, the landing page, and context hints provided by the advertiser.

What are context hints?

Can we optimize for conversions?

Are ChatGPT Ads suitable for e-commerce?

Does ChatGPT Ads replace Google Ads or Meta?

Ready to test ChatGPT Ads?

You don’t have to blindly chase every new channel. But if your customers use ChatGPT to find solutions and make decisions, you’ll want to know whether your brand can earn a relevant place in those conversations.

We help you go from your first use case to campaign execution, with an approach that fits within your existing performance marketing strategy.