Gathering data about the users with resreach methods such as interviews, data analyses and usability testing. Unerstanding their problem and possible solutions. Defining the requirements for the product
Designing and prototyping the best solution with a focus on user needs and business goals. Transforming user needs in usable interfaces. Find the perfet balance to get maximum results.
We all assume that our design work, works. However, we are not the end-users. Usability testing with the target audience ensures that you remove frustrations and create optimal interfaces right at launch. Repeat this process till you've reached the optimal MVP.
Technical features can always differ in a real world setting. Data is slightly different then expected. We make small design tweaks as we go, while still matching user expectations. Working together with our in-house development team allows us to even further optimse the product.
There is one size fits all solution when it comes to User Experience Design. Every target audience is slightly different and every business has their own challenges. During our UX process we focus on defining the problem first, otherwise we can't solve it. We run workshops with stakeholders and users so no rock is left unturned. The results of a great UX proces? A well stated problem, smart solutions and a clear vision on how we'll outperform your competition.
User research
User persona's
Customer journey mapping
Information architecture
User flows
Low- and high fidelity prototypes
Usability testing
It's impossible to reach perfection from the get-go. Even Micheal Jordan was cut from his high school basketball team. Just to become not better, but the greatest. But how do we improve? Our designers stay connect to the product after it launches. Learning from our Marketing- / Performance team and helping them finetuning. Looking at the data to find new challenges to solve. Pushing website the their next level with even better results.
