Red Band introduces a new candy line: Red Band Real Fruit Candy! It’s 100% candy made with 50% real fruit. To spotlight these sweets in a fun way, Fightclub created a campaign bursting with joy!

“Red Band, if you're into fun” is a slogan that almost everyone knows. But what really makes something fun? For us, fun lies in the smallest things! That’s exactly what we showcase in a series of online videos—each highlighting a different playful scenario. Whether it’s rock–paper–scissors or secretly passing a candy in a lecture hall, everything is more fun with Red Band!

In addition to the colorful online videos, we brought extra fun to the commercial break with TV billboarding that oozes pure Red Band energy and we rounded it all off with a print campaign.