Strengthening brand leadership by supporting parent identity.
Nutrilon
Web Design
The Challenge
Nutrilon, a leader in baby nutrition, faced a dual challenge. They needed to strengthen their position in a competitive market and deepen trust with key healthcare professionals like pharmacists and midwives. The brand message needed to resonate with modern parents while affirming its scientific credibility.
The Insight
Becoming a parent changes everything. In dedicating themselves entirely to their child, parents can sometimes lose sight of their own identity. The most supportive brand would acknowledge this, helping parents make confident choices that also feel true to who they are.
Our Move
We created the campaign line "Un choix qui vous ressemble" ("A choice that resembles you"). This idea reframed Nutrilon from just a baby nutrition provider to a partner that supports parent identity.
We brought this to life with a digital film showing diverse parents thriving. A skydiving mother shares her joy with her baby. A chef father cooks with his son. The campaign extended to healthcare professionals, highlighting their choice to recommend science-backed formulas.
The 360° rollout included digital video, social media, digital out-of-home (DOOH), and tailored communications for healthcare channels.
Smart work
