Another successful Marketing Ringside Event! This time at our own headquarters in Breda, the Netherlands. Our Creative Director, Richard Hol, provocatively discussed the power of strategic insights in his presentation “Will the real insight please stand up?”. After this passionate lecture, featuring success stories from around the world, there was no confusion among attendees about how to recognize a valuable insight.Arthur Guiot explained how AI is transforming the creative landscape. He elaborated on how advanced AI tools assist us in creating innovative and inspiring work, leading to better creative outcomes without replacing our unique human insight.