Fightclub Ringside 2024

Another successful Marketing Ringside Event! This time at our own headquarters in Breda, the Netherlands. Our Creative Director, Richard Hol, provocatively discussed the power of strategic insights in his presentation “Will the real insight please stand up?”. After this passionate lecture, featuring success stories from around the world, there was no confusion among attendees about how to recognize a valuable insight.Arthur Guiot explained how AI is transforming the creative landscape. He elaborated on how advanced AI tools assist us in creating innovative and inspiring work, leading to better creative outcomes without replacing our unique human insight.

Our most recent insights

Performance

5 tracking failures draining your marketing data (and the fix for each)

Your ROAS doesn't match revenue. GA4 has a 30% gap. The 5 tracking failures we keep finding in Benelux setups, and the fix for each one.

Performance

The TikTok Shop content formula: why most Benelux brands will get it wrong in month one

Most brands will approach TikTok Shop like Instagram. That's the fastest way to waste the first 90 days. Here's the content formula that actually converts, with real examples from brands you know.

Performance

TikTok Shop is coming to the Netherlands and Belgium: what does this mean for e-commerce?

Want to sell via TikTok Shop? Fightclub helps webshops with product selection, creator affiliate, webshop integration, and Sell Across Europe.

Performance

5 tracking failures draining your marketing data (and the fix for each)

Your ROAS doesn't match revenue. GA4 has a 30% gap. The 5 tracking failures we keep finding in Benelux setups, and the fix for each one.

Performance

TikTok Shop is coming to the Netherlands and Belgium: what does this mean for e-commerce?

Want to sell via TikTok Shop? Fightclub helps webshops with product selection, creator affiliate, webshop integration, and Sell Across Europe.

Performance

The TikTok Shop content formula: why most Benelux brands will get it wrong in month one

Most brands will approach TikTok Shop like Instagram. That's the fastest way to waste the first 90 days. Here's the content formula that actually converts, with real examples from brands you know.

Performance

5 tracking failures draining your marketing data (and the fix for each)

Your ROAS doesn't match revenue. GA4 has a 30% gap. The 5 tracking failures we keep finding in Benelux setups, and the fix for each one.

Performance

The TikTok Shop content formula: why most Benelux brands will get it wrong in month one

Most brands will approach TikTok Shop like Instagram. That's the fastest way to waste the first 90 days. Here's the content formula that actually converts, with real examples from brands you know.

Performance

TikTok Shop is coming to the Netherlands and Belgium: what does this mean for e-commerce?

Want to sell via TikTok Shop? Fightclub helps webshops with product selection, creator affiliate, webshop integration, and Sell Across Europe.

Performance

5 tracking failures draining your marketing data (and the fix for each)

Your ROAS doesn't match revenue. GA4 has a 30% gap. The 5 tracking failures we keep finding in Benelux setups, and the fix for each one.

Performance

TikTok Shop is coming to the Netherlands and Belgium: what does this mean for e-commerce?

Want to sell via TikTok Shop? Fightclub helps webshops with product selection, creator affiliate, webshop integration, and Sell Across Europe.

Performance

The TikTok Shop content formula: why most Benelux brands will get it wrong in month one

Most brands will approach TikTok Shop like Instagram. That's the fastest way to waste the first 90 days. Here's the content formula that actually converts, with real examples from brands you know.