One team. One story. One goal.
The merger combines Upthrust's expertise in growth marketing and experimentation with Fightclub's always on campaigns, smart media buying and creative work. Together, the new Fightclub delivers integrated solutions that ship measurable results for Benelux brands.
Both companies were already part of Customer Collective, which means the transition is led by a management team that has worked together for years. No disruption for existing clients. More expertise inside one team.
Stronger through innovation and leadership
The new Fightclub is built around a team of more than 80 experts. Innovation is the driver. The benchmark is what challenges the status quo, not what plays it safe.
The leadership shift, effective today:
Dennis Kenis, previously Managing Director, now focuses full time on Fightclub's commercial vision and on client experience as the agency scales.
Frederiek Pascal steps in as the new Managing Director. He brings a clear view on how Fightclub's service offering keeps growing, and the strategic experience to keep the organization ready for what comes next.
The goal is direct: keep delivering competitive advantage for clients in a market that moves faster every quarter.
Think global. Serve local.
Fightclub is already a strong brand in Belgium and the Netherlands. Campaigns currently run on six continents, which makes this merger a clear step toward Fightclub's position as an international partner for growth, performance and creative work out of the Benelux.
With two operational offices in Belgium (Mechelen and Antwerp), Fightclub strengthens its local presence and stays active globally.
Same same. But different.
The two teams have already been working together for years. That makes the transition smooth for existing clients and adds real value: wider expertise, more experts within reach, the same people they already know on their accounts.
The new offering
Performance, creative and growth combined in one team. Same Fightclub voice. Bigger toolkit. Sharper bench.
At Fightclub, we believe in impact.
— Frederiek Pascal, Managing Director, Fightclub
Want to see what the new Fightclub can do for your brand?
Managing Director Frederiek Pascal
