However, this time the update is:

• Longer! The rollout will take as much as one month. Normally, the so-called “rollout” takes about two weeks. However, due to the complexity of this update, we should expect a period of four weeks.

• Stronger! Forty percent of “low-quality unoriginal content” will disappear from the search results. In recent months, Google has released several updates under the label “Helpful Content Update.” The goal is to remove from the index web pages that provide a poor user experience and are created purely to manipulate the search engine. Websites still using outdated SEO techniques are at serious risk of being hit hard in the coming weeks.

• Broader! A Core Update, Helpful Content Update, and changes to their spam guidelines all in one. Normally, Google implements changes to one of these three areas, but this time, everything is being combined into one large, all-encompassing update. Google itself speaks of a “revolutionary change” in the search results.

Over the next four weeks, you will undoubtedly see fluctuations in your rankings and SEO traffic. If you are concerned, our SEO rescue team is ready to take a look 🙂