Ringside 2023: Fightclub X Google

What a successful Marketing Ringside Event! At Google’s headquarters, we hosted inspiring sessions on hot topics such as AI, personalization, and performance-first strategies. A big shoutout to all the speakers from Google, addData, and Verfwinkel.nl, who, together with our strategy lead Sander van der Hagen, made this event a huge success!

Let’s shape the future of marketing together.

Interested in AI, personalization, or performance-first strategies? Let’s talk about how we can help your business grow.

Get in touch

Our most recent insights

Performance

5 tracking failures draining your marketing data (and the fix for each)

Your ROAS doesn't match revenue. GA4 has a 30% gap. The 5 tracking failures we keep finding in Benelux setups, and the fix for each one.

Performance

The TikTok Shop content formula: why most Benelux brands will get it wrong in month one

Most brands will approach TikTok Shop like Instagram. That's the fastest way to waste the first 90 days. Here's the content formula that actually converts, with real examples from brands you know.

Performance

TikTok Shop is coming to the Netherlands and Belgium: what does this mean for e-commerce?

Want to sell via TikTok Shop? Fightclub helps webshops with product selection, creator affiliate, webshop integration, and Sell Across Europe.

Performance

5 tracking failures draining your marketing data (and the fix for each)

Your ROAS doesn't match revenue. GA4 has a 30% gap. The 5 tracking failures we keep finding in Benelux setups, and the fix for each one.

Performance

TikTok Shop is coming to the Netherlands and Belgium: what does this mean for e-commerce?

Want to sell via TikTok Shop? Fightclub helps webshops with product selection, creator affiliate, webshop integration, and Sell Across Europe.

Performance

The TikTok Shop content formula: why most Benelux brands will get it wrong in month one

Most brands will approach TikTok Shop like Instagram. That's the fastest way to waste the first 90 days. Here's the content formula that actually converts, with real examples from brands you know.

Performance

5 tracking failures draining your marketing data (and the fix for each)

Your ROAS doesn't match revenue. GA4 has a 30% gap. The 5 tracking failures we keep finding in Benelux setups, and the fix for each one.

Performance

The TikTok Shop content formula: why most Benelux brands will get it wrong in month one

Most brands will approach TikTok Shop like Instagram. That's the fastest way to waste the first 90 days. Here's the content formula that actually converts, with real examples from brands you know.

Performance

TikTok Shop is coming to the Netherlands and Belgium: what does this mean for e-commerce?

Want to sell via TikTok Shop? Fightclub helps webshops with product selection, creator affiliate, webshop integration, and Sell Across Europe.

Performance

5 tracking failures draining your marketing data (and the fix for each)

Your ROAS doesn't match revenue. GA4 has a 30% gap. The 5 tracking failures we keep finding in Benelux setups, and the fix for each one.

Performance

TikTok Shop is coming to the Netherlands and Belgium: what does this mean for e-commerce?

Want to sell via TikTok Shop? Fightclub helps webshops with product selection, creator affiliate, webshop integration, and Sell Across Europe.

Performance

The TikTok Shop content formula: why most Benelux brands will get it wrong in month one

Most brands will approach TikTok Shop like Instagram. That's the fastest way to waste the first 90 days. Here's the content formula that actually converts, with real examples from brands you know.