Turn real‑world moments into measurable growth. AX (Authentic Experiences) by Fightclub delivers trade show, festival, B2B and retail activations with consent‑first data capture, live content, and crystal‑clear ROI.
What AX can
do for you
Create stopping power in crowded spaces (booths, festivals, high‑street)
Capture first‑party data with consent (NFC/QR, games, sign‑ups)
Accelerate pipeline (MQL to SQL uplift with ABM & nurture)
Earn media via shareable formats, creators and PR hooks
Generate content at speed (same‑day clips, reels, press kits)
Prove ROI with transparent tracking and post‑event attribution
Let’s start building your experience Small brief? Big ambition? We’ll right‑size the team and timeline.
Experience strategy & concepting | narrative, theme, journey
Immersive booth & pop‑up design | modular builds, LED, spatial flow
On‑site engagement | gamification, quests, sampling, live entertainment
Live Content Studio | interviews, crowd reactions, hero films, UGC
Data capture & lead gen | LPs, QR/NFC, forms, consent flows
PR & influencer | hosted moments, exclusive angles, media kits
Ops & production | suppliers, staffing, logistics, risk & compliance
Our 3 AX pillars
Physical immersion
Unique content
From concept
to code
We combine thoughtful design with solid, future proof development to build websites that meet user needs and business goals. From strategy and design to development, testing, and deployment, every process ensures a seamless, high-performing website that delivers results and grows with your business.
Define user needs & company goals
Sitemap & information architecture
Wireframes
Online visual style / design system
Low- and high fidelity prototypes
Usability testing
Development
SEO migration
Deployment & hosting
CMS Training
You won't need us after launch
Our vision? A website that is fully manageable by you and your team. We create our websites with the focus on a clear and user friendly way of working. Want to create a new page? Edit text or images? Make changes in the navigation structure? You won't need us. We're always happy to help, but we know the frustration of calling a developer for every change you want to make to your website. Every project involves a full CMS training to teach your team how to manage your website themselves.
