Pon Cat is the Caterpillar dealer in the Netherlands and a global player in heavy equipment, mining machinery, generators, and solar panels. Working across multiple countries and languages, Pon Cat needed a unified digital presence that reflected its market leadership.
Pon Cat
Tech, website, performance
The challenge
Pon Cat wanted to merge two divisions on one online platform: Pon Equipment and Pon Power. The challenge was to create a seamless website that unified both while still addressing their diverse needs. Additionally, the platform needed a smooth user experience, easy to use CMS, and powerful reflection of the brand.
The Insight
We soon found that user experience was Pon Cat’s top priority. A detailed customer journey analysis revealed the need for intuitive navigation, localized content, and a design that showcased Pon Cat’s innovative spirit.
The Strategy
We developed a user-friendly platform with Concrete CMS. The website successfully united Pon Cat’s power systems and machinery. It included solutions for different local needs while keeping the brand’s identity consistent. After launch, we continued to improve the platform with updates.
