Telecom provider DELTA started in Zeeland by making the most unreachable places accessible with a stable connection. But nowadays, they are taking it even further. DELTA now offers the fastest fiber-optic internet in the Netherlands and interactive TV with over 120 channels in more and more areas across the country. In other words: DELTA is going further!
Delta
strategy, concept, TVC, online video, OOH, print, #in-store
For a large part of the Netherlands, DELTA is still an unknown entity, so it's only polite to introduce themselves. That's why Fightclub came up with the fiber experts Daan, Donnie, and Dirk as the personification of the DELTA brand. They clearly show how DELTA goes the extra mile for you as a consumer. From the fastest fiber-optic internet to the best service, these three characters bring the brand to life in an eye-catching TV commercial, which is central to the rest of the campaign.
In addition to the TV commercial, the campaign is further strengthened through radio ads, social media, online videos, OOH (out-of-home), print, and displays in all DELTA stores.
