DPD
Brand identity, Packaging design, Graphic design , Webdesign
One of our most cutest campaigns is the DPD Cupidoosje, a small Cupid box that could be picked up for free at all DPD Pick Up Parcelshops. The Cupidoosje was introduced at the Webwinkel Vakdagen, where visitors could fill a box and send it on the spot. DPD then ensured it would be delivered on February 14th.
With extensive social and display advertising, the Cupidoosje quickly became a favourite, and the hashtag was widely used around Valentine’s Day. A creative campaign, driven by smart insights and activated across multiple media channels.
#morevaluethanjustacard
With this message, we playfully pushed back against all those empty, meaningless Valentine’s cards. You can literally fit more love into the DPD Cupidoosje: a limited-edition Parcel Letter that — conveniently — also fits straight through the letterbox
