NAMENENZO

Namenenzo wins turnover & returns

In addition to revenue growth, profitability improved as well! NamenEnzo is a webshop offering personalised products for in and around the home, and it has ambitious growth objectives. Before achieving year-over-year growth, a solid online marketing strategy was defined by a team of specialists from different disciplines.

Client :

NAMENENZO

Category :

SEA, SEO, CRO, E-mailmarketing

Focus on profitable growth

NamenEnzo was already using Google Ads before Fightclub stepped in, and this was an important channel for them. In the NamenEnzo market segment, where high costs per conversion can quickly lead to unprofitable campaigns, proper campaign management is crucial.

By steering campaigns based on ROAS (Return on Ad Spend) and capitalising on key moments, profitable growth was achieved.
Ongoing and professional management ensured that the account was further strengthened and improved in both revenue and profitability.

Always keep training to win

Real winners keep training. For NamenEnzo, we continuously analyse the data to identify bottlenecks. We then translate these insights into new design elements. We test these against the original — also known as an A/B test.When a change proves successful, we implement the new design on the website. For NamenEnzo, we completely redesigned the entire website. And with great success!

Split URL Test

Investing your marketing budget in lead generation is essential, but on-page conversion is often underestimated. By applying conversion optimisation, you can maximise the return on every marketing euro.

A split URL test (50% of traffic sees a different version than the other 50%) with an adjustment in the checkout flow resulted in an 8.03% increase in revenue per visitor and a 4.34% increase in average order value for NamenEnzo.

A small change with a huge impact — without spending an extra euro on lead generation. Running such tests throughout the year leads to significantly better performance.

The only question that remains: how long will the new design win?
Until then, we keep testing, analysing and optimising.

The results speak for themselves: NamenEnzo achieved strong revenue growth and a significant improvement in overall performance. Revenue increased by 29.4%, users by 73.5%, and sessions by 62.1%. Transactions rose by 30.6%, while the bounce rate dropped by 26.8%. On top of that, ROAS increased by 3%, confirming that both traffic quality and profitability improved across the board.