Making Porsche Center Amsterdam the number one authority in the Netherlands.
Porsche
Campagnestrategy, SEA
To establish Porsche Center Amsterdam as the leading Porsche authority in the Netherlands, we began by building the Porsche Center Amsterdam community. We created a persona-based content calendar designed to impress exactly those young professionals and self-made millionaires we wanted to attract — and to encourage them to become part of the community.
Real-time campaigns built through social media and Google Ads
With the insights gathered about our new target audience, we shifted our focus to the next objective: generating more traffic to the Porsche Approved Occasions. To increase traffic, we built new campaigns on social media and Google Ads using a product feed based on all occasion models available on the website.
Displayed ads are always relevant
By using a product feed, each ad is automatically updated whenever an occasion is added or removed. This ensures that the ad shown to the audience is always relevant.
Not retargeting is always a missed shot
Visitors who did not convert on the website were retargeted using a customised lead form to bring them back into the funnel.
Wins
The results for Porsche Center Amsterdam were nothing short of exceptional.
Visits to the showroom increased by +93.10%, while Facebook likes grew by +139.2% and Instagram followers skyrocketed by +201.3%.
Interest in Porsche Approved Occasions also surged, with +64.31% more visitors to the occasions page.
Lead quality and engagement improved as well, with a +75.68% increase in completed lead forms and a +90.10% uplift in website conversion rate.
A true demonstration of what happens when real-time campaigns, premium content and precision targeting come together.
