Fightclub developed the new international brand campaign for Driscoll’s, which was running in countries including Germany, Denmark and Norway. A flavourful campaign that highlights the superior quality of Driscoll’s — Only the Finest Berries — from the very first impression. Delivered in a language everyone understands, and activated across all online and offline channels where the target audience can be inspired and persuaded.
Driscoll’s
Brand identity, SEO, Graphic design, Webdesign
The campaign appeared on bus shelters around retail locations, strengthened by local store ads on social media to entice people to try the finest berries in the country. We also deployed online video, YouTube prerolls, Facebook Messenger chatbots that shared Only the Finest recipes, and a Snapchat game where users had to catch strawberries, raspberries, blackberries and blueberries — while avoiding the stinging bees.
We even gave each berry its own character on Instagram, which we used to repost fun content on the Driscoll’s page — the world’s first berry influencers. A textbook example of a complete and successful 360-degree campaign, with Fightclub managing everything from A to Z.
Universal Language
When delivering the same message across different countries, it’s crucial to think carefully about how to address people. The obvious choice is the local language, but for this campaign, where taste takes center stage, we chose a language everyone understands: the language of enjoyment and delicious food.
