Golf Direct offers a wide range of golf trips in more than 20 countries. Golfdirect.be carefully selects hotels and golf courses, with special attention to newly opened golf clubs. Golfdirect.be provides fully organised golf packages and releases a summer edition brochure featuring destinations in Southern and Central Europe. Their team of experienced golfers and travel specialists helps customers choose the right hotels and golf courses, and puts together basic arrangements that leave enough time for local exploration and excursions. At most destinations, customers are welcomed by local agents or their own tour guides, ensuring a pleasant and worry-free stay. Golf Direct also offers the flexibility to adjust existing packages, allowing customers to create a trip that fully matches their preferences. Their experience, knowledge, and service guarantee an unforgettable golf holiday.
Golf Direct
SEA, SEO, CRO, email-marketing
During the 2023/2024 peak season, Golf Direct faced the challenge of strengthening their online presence and generating a higher volume of brochure requests and travel inquiries. In addition, increasing brand awareness was essential due to the growing competition within the industry.
To achieve these goals, Fightclub implemented a full-funnel strategy for Golf Direct, covering both Social Ads and Google Ads.
Top of Funnel (Awareness):
Social Ads were used to run targeted campaigns on social media platforms, including Facebook and Instagram. These ads focused on increasing brand awareness and generating interest in Golf Direct’s golf holidays.
Middle of Funnel (Consideration):
Google Search Ads were used to target search queries related to golf travel. This allowed Golf Direct to reach potential customers at the moment they were actively searching for relevant information. Retargeting ads were also deployed via the Google Display Network to re-engage people who had previously interacted with Golf Direct’s ads but had not yet submitted a request.
Bottom of Funnel (Conversion):
Google Search Ads were further optimized with specific keywords aimed at driving conversions. This ensured that Golf Direct appeared in front of people who were ready to take action.
