What if a BBQ brand is faster than the push notification about a new pope?
Kamado Joe isn’t just another BBQ brand—it’s a cult favorite among grill enthusiasts who take their fire seriously. Built on ancient ceramic grilling tradition, but reimagined with innovation, precision, and serious heat.
Kamado Joe
Concept creation, campaign strategy, social content & copy, online video advertisement, social content creation, (D)OOH
Together with Kamado Joe, we pulled it off. And of course, in a way that perfectly fits the brand. Because while white smoke in the Vatican signals the arrival of a new pope, for Kamado Joe it marks the official start of BBQ season. And that was celebrated in a big way—on the streets, online, all across the Netherlands, and even in the heart of London.
Smart work
