Kamado Joe isn’t just another BBQ brand—it’s a cult favorite among grill enthusiasts who take their fire seriously. Built on ancient ceramic grilling tradition, but reimagined with innovation, precision, and serious heat.
Kamado Joe
Creative concept, Copy & design, Online video, Social Advertising, (D)OOH
Together with Kamado Joe, we pulled it off. And of course, in a way that perfectly fits the brand. Because while white smoke in the Vatican signals the arrival of a new pope, for Kamado Joe it marks the official start of BBQ season. And that was celebrated in a big way—on the streets, online, all across the Netherlands, and even in the heart of London.
