
After more than 20 years of success, Mulders Tuinmeubelen launched a webshop in-line with their famous showroom in Oudenbosch. We developed a sleek and user-friendly site with over 800 products, custom filters, and showroom-inspired content. One that truly represents their offline showroom, online.
Mulders Tuinmeubelen
Tech, Shopify
The Challenge
Mulders Tuinmeubelen, an iconic garden furniture store with over 20 years of success, is famous for their stunning showroom in Oudenbosch. But how do we translate Mulders’ famous offline showroom into a next-level online shopping experience?
The Insight
The showroom’s success came from its style, user-friendly floor plan, and ultra personal touch. Mulders’ webshop couldn’t just be another online store. It had to reflect that same Mulders Tuinmeubelen feeling and make people's shopping experience as seamless and enjoyable as their offline experience.


The Outsmarting Strategy
We developed a super sleek and user-friendly webshop with:
Over 800 products that were neatly organized via custom filters.
Showroom-inspired highres content, unique product descriptions, and weekly blogs to reflect the offline experience.