Multipharma

Find out how to exponentially boost eCommerce revenues with growth marketing.

Multipharma is a premium distributor of pharmaceutical and para-pharmaceutical products in Belgium, with a strong focus on customer service and advice. Historical backbone of the company is the network of today over 270 pharmacies in the Belgian market. Recently the online e-commerce channel has been added to the retail mix. Infused by high sales ambitions and low Q1 results, the company was looking for external help.

Client :

Multipharma

Category :

growth marketing, e-commerce, performance

Multipharma's challenge

Multipharma faced three critical challenges.

Accelerating e-commerce revenue growth to meet high sales ambitions after a slow Q1.
Establishing best-in-class customer acquisition funnels and improving conversion rates.
Closing a capability and capacity gap, while ensuring knowledge transfer to the internal team for future scalability.

The insight

An in-depth sector analysis revealed several growth opportunities for Multipharma’s e-commerce channel:

The existing setup lacked scalable acquisition and conversion strategies.
Competitor benchmarks highlighted untapped digital channels and potential growth levers.
Experimentation was required to identify high-impact strategies while addressing internal resource limitations.

To tackle these challenges, a data-driven growth marketing approach was implemented:

Market and Internal Analysis: Conducted a deep dive into the competitive landscape and the current e-commerce setup to uncover growth barriers.
Workshops and Ideation: Co-created a list of growth-driving ideas with Multipharma’s team, prioritizing them based on revenue potential.
Experimentation Framework: Designed and executed 16 experiments, each with multiple variants, to test different scenarios and tactics.
Campaign Execution: Launched 52 campaigns with 6,342 ads for the Dutch-speaking region and 25 campaigns with 2,460 ads for the French-speaking region.
Continuous Optimization: Monitored and optimized campaigns weekly, scaling successful initiatives and eliminating underperforming ones.
Knowledge Transfer: Documented the entire approach, results, and best practices in a comprehensive manual for the internal team.

The growth marketing efforts delivered exceptional results:

Monthly revenue increased by 157%, from €43.2K in June to €111.2K in September.
Transactions per month grew exponentially from 922 to 2,376 in less than 4 months.
The assignment was extended beyond the original scope to shift focus towards profitable growth for the remainder of the year.

This approach transformed Multipharma’s e-commerce channel, setting the stage for long-term growth and scalability.

The growth marketing efforts delivered exceptional results:

Monthly revenue increased by 157%, from €43.2K in June to €111.2K in September.
Transactions per month grew exponentially from 922 to 2,376 in less than 4 months.
The assignment was extended beyond the original scope to shift focus towards profitable growth for the remainder of the year.

This approach transformed Multipharma’s e-commerce channel, setting the stage for long-term growth and scalability.