Tango Shoes wanted to grow their online presence and boost sales. Fightclub created a fresh, modern webshop and a full 360° strategy, including Google Ads, Social Ads, and partnerships with Omoda and Amazon. By reaching customers at the right time and adding influencers to the mix, we made the brand stand out. Now, Tango is a 24/7 leader in the fashion world.
Tango Shoes
Shopify, Tech, Performance
The challenge
Tango Shoes was doing well in physical stores and wanted to continue their success online. The goal was to create a strategy that boosted online sales amongst their unique audience.
The insight
Tango offers a great variety in shoe sizes. This made it easier to focus their marketing although it was still very challenging to reach their unique audience at the right time.
The Strategy
Fightclub developed Tango’s complete online strategy, starting with a new webshop that was built on Shopify. We also launched multi-channel campaigns with Google Ads, Social Ads, and partnerships with Omoda, Amazon and Bol.com. Influencer collaborations with De Huismuts and Kim Kötter also helped to build more trust and expand Tango’s audience.
