For over 50 years, WeCare (previously Weight Care) has helped people embrace a healthier lifestyle without compromising on taste or convenience. But achieving health goals isn’t always simple—especially for women balancing careers, families, and life’s daily challenges. With it's evolved brand and expanded range, WeCare offers effortless, delicious nutrition that supports women in their journey to feeling good, even on the busiest days.
WeCare (Nutrition & Santé)
Brand strategy, Creative strategy, Creative concept, Copy & design, TVC, Online video, Social Content, (D)OOH, Print, In-store
WeCare's challenge
The traditional way of achieving health and weight goals has changed. It no longer only has to do solely with nutrition, but also with exercise and feeling good about yourself. We’re increasingly seeing many similar offerings and newcomers entering the market. In addition to this, losing weight and slimming are difficult topics: everyone needs a different approach. There is no 'one size fits all’ and more people are becoming aware of that. How do we convince our target group that (the new and improved) WeCare is the brand they should (continue to) choose?
The Insight
"I want to feel good about myself, but because I'm a woman, I feel I have to overcome many more challenges to get there."
Living a healthy life isn’t just about willpower—it’s about navigating the realities of being a woman. Hormonal shifts, bloating, exhaustion, and the mental load of balancing family, career, and relationships all make it harder to stay consistent. Some days, there’s space to focus on health; other days, it feels impossible.
Our core creative idea
"WeCare: Supporting women’s healthy lifestyle amidst life’s beautiful chaos."
WeCare understands that health isn’t about perfection—it’s about finding balance in the midst of life’s demands. Instead of pushing rigid routines, WeCare offers flexible, accessible nutrition that fits into real life. By repositioning itself beyond meal replacements and embracing a more holistic approach, the brand supports women in achieving their health goals in a way that feels natural, realistic, and sustainable.
