Marketing Report & Fightclub

Marketing Report & Fightclub

We had the 300 most important marketers in the Netherlands star in our campaign for free - and they didn't just like it, they loved it!

We had the 300 most important marketers in the Netherlands star in our campaign for free - and they didn't just like it, they loved it!

We had the 300 most important marketers in the Netherlands star in our campaign for free - and they didn't just like it, they loved it!

The Marketing 100 by Marketing Report is an annual ranking of the most influential marketers in the Netherlands. This prestigious list recognizes leaders who shape the industry through innovation, strategy, and impact. From brand builders to digital pioneers, the Marketing 250 highlights professionals who set the standard in marketing, creativity, and customer engagement.

Client :

Client :

Marketing Report & Fightclub

Category :

Category :

Guerilla, Social, AI creation, B2B marketing

M100: marketers in the spotlight.

In 2023, we made 300 influential marketers in the Netherlands the stars of our campaign, for free! And they loved it. A simple but powerful AI initiative that truly got the industry talking… about Fightclub!

Watch our - award winning - AI M100 2023 case video

*The A1 M100 received 3 SAN Accenten (smart ideas, actualitites & B2B), 1 Silver Esprix & 3 Content Marketing Awards.


M250 2024 follow-up campaign


Building on the success of previous year, Fightclub turned the heads once again. This time we've partnered with Marketing Report to transform the top 250 Dutch marketers into "The League of Marketing Champions," with unique, AI-generated football trading cards. A creative and innovative campaign celebrating the best marketeers in the creative industry, these cards highlight the agency's commitment to pushing boundaries.


Inspired by our AI M100 case?

Inspired by our AI M100 case?

Inspired by our AI M100 case?

Discover how we can elevate your brand.

Discover how we can elevate your brand.

Smart work

Smart work

Smart work

Smart work

A selection of our projects.

A selection of our projects.