Creating an online showroom for Vermeulen
Vermeulen
Web Design, UX, Framer
The challenge
Vermeulen creates high-end wellness sanctuaries: pools, saunas, and steam baths. They sell the dream of ultimate relaxation, but their online presence didn’t yet reflect the premium quality of their work.
Our move
Our goal was to build a digital experience that felt as luxurious and effortless as the spaces they create. We replaced the traditional sales funnel with an intuitive website built in Framer.
We shifted the focus from transactional to aspirational, designing a digital showroom that guides visitors through the world of wellness. By prioritizing high-fidelity visuals and a clean, minimalist UI, we showcased the technical expertise behind every project. The interface was designed to filter for serious clients while providing a "breath of fresh air" for every visitor.
Smart work
