Scaling Scandinavia: How automation cut CPL by 75% for a premium travel operator
A premium travel operator
Performance, Meta, digital staffing
The challenge
The team had many trips to promote, which made it hard to create ads for every specific trip. At the same time, specificity mattered. Prices and individual offers had a strong impact on performance.
The performance team was small, with little time left for testing or improving campaigns. As a result, growth slowed down and campaign results were not where they should be.
Our move
We focused on making campaigns easier to manage and faster to run. Instead of building everything from scratch, we worked with existing content and made it more useful.
The approach was simple and structured:
Catalog campaigns: Used catalogs to run ads with specific trips and up-to-date prices.
Boosting organic posts: Boosted organic posts instead of creating new top-of-funnel content.
Reusing content: Went through the content library to find reels we could reuse in ads.
Smart work
