Hulphond wins donations
Hulphond Nederland offers people with physical or mental health challenges a new perspective through the use of service dogs. The service dog is provided at minimal cost, but funding is needed for this. However, due to all the COVID-19 measures, it was nearly impossible to raise money. Fightclub sought an alternative way of fundraising and came up with the Week of the Beggars.
Hulphond
Online marketing, Branding, Social media
During the Week of the Beggars, dog owners, together with their loyal four-legged companions, went out to beg for a good cause. And they didn’t do this without a purpose. All dogs in the Netherlands could receive a hangtag with a unique QR code from their owner, making it easy to donate. Dogs could beg at the homes of their owners, and the daily walk became the moment to collect one-time donations.
Fundraising became fun, and thousands of dogs and their owners participated. Through a TV commercial, outdoor communication, social media, and even special poop bags, the Netherlands was informed. Fightclub and Hulphond Nederland managed to reach 2.4 million people. Donations increased by 300%, and 225% more funds were raised, which is enough to train 20 future service dogs.
HERE, FIGHTCLUB PROVIDED, AMONG OTHERS:
TVC
ONLINE VIDEO
PRINT / OUTDOOR
BRAND ACTIVATION
SOCIAL MEDIA
Smart work
