Rock4All from Knauf Insulation is a universal stone wool insulation board that allows every craftsman to handle any job with ease — regardless of the type of project. It’s sustainable, user-friendly, and fire-resistant. With Rock4All, everything falls into place and you truly rock every insulation job. In this campaign, the product is introduced the same way major rock stars announce their latest hit.
Knauf Insulation
Online video, Radio
Rock4All is the board that lets you rock any insulation task, and that’s reflected in the campaign video — complete with a specially composed soundtrack. The rock star among insulation boards is presented by three rocking craftsmen who, straight from their work van, demonstrate how easy Rock4All is to cut, how the stone wool is the least irritating to handle, and how the board is suitable for every type of insulation job.
Campaigns in the insulation industry are typically dominated by technical specifications and product-heavy messaging. With this Rock4All video, supported by radio, Fightclub created something truly innovative and disruptive. And Knauf Insulation is extremely proud of the result.
