How Mora & Bockie De Repper created a new item on the menu
When Mora decides to launch a new snack, it’s going to be iconic. Especially when they do it together with influencer and snack connoisseur Bockie De Repper.
Mora
Creative creation, campaign strategy, art direction, creative design, social content & copy, (D)OOH, design & DTP
The Challenge
Mora was, and still is, a name that everyone knows. The brand, with Cora as their life long partner, have been part of snack culture forever. But being iconic does not mean relevant. How do you stay this for a younger crowd that didn’t grow up the same way with these classics?
The Insight
Mora is a household name, but to reach a modern audience, it needed a face that lives and breathes snack culture. Enter Bockie De Repper (aka Jonas Van Boxstael), the uncrowned king of Belgian comfort food.
Put him next to Cora van Mora, the symbol of the brand’s expertise, and you get
something interesting. Precision meets chaos. Lab meets frituur.Two icons,
same obsession. Snacks.
The Core Creative Idea
We introduced the world to the ‘Boxstaef’. The campaign bridge was built on the undeniable chemistry between Cora, the face of Mora’s expertise, and Bockie, dressed in his signature leopard print. The narrative followed the following journey:
A simple handshake stirring the internet
The Teaser side by side in the lab where Cora and Bockie, an unlikely but perfect duo, plotted the creation of the ultimate snack.
The Launch where we see the pair in their natural habitat, the frituur, admiring the Boxstaef as a masterpiece of snack engineering.
To ensure the adoration for the snack was felt everywhere, Fightclub translated this visual identity across all touchpoints, from high-energy video assets to eye-catching OOH visuals and a dedicated exhibition stand at the Resto-Expo event in Ghent.
Smart work
