Odettes Lunettes

AI Virtual Try-On: from pixel to fitting

Odette Lunettes is the Antwerp-based eyewear brand that makes high-quality frames accessible. With a wide range spanning from optical frames to sunglasses, the brand serves a loyal and growing audience. But how do you make people truly fall in love with a pair of glasses... before they even step into the shop?

Client :

Odettes Lunettes

Category :

Web Design, UX, AI

The Challenge

Buying glasses is personal. More than any other accessory, a frame defines your look. And yet, the customer journey increasingly starts online: on a screen, in pajamas, without a mirror in sight.

The challenge for Odette Lunettes was concrete: how do you narrow the distance between an online visitor and a store appointment?

The Solution

We developed an AI-driven virtual try-on tool, live at tryon.odettelunettes.com.

Users upload a selfie, choose a frame, and see in seconds how it looks. No store visit required.

The platform aligns seamlessly with Odette Lunettes' brand promise: style without barriers. The tool lowers the barrier to purchase, strengthens the brand experience, and directs users specifically toward a store appointment.

How it works

01 Upload your selfie: frontal, maximum 10MB, ready in seconds.

02 Give consent & fill in your details.

03 Choose your frame from over 100 models (optical & sun).

04 See the result. Book an appointment. Step inside.

The Results

No advertising budget. Just results. Without paid media, without large production budgets, purely on the strength of the product and the Odette Lunettes community, we achieved this:

355 try-ons in week 1
100+ frames available
7 days after launch

355 people who were doubting, took a taste. 355 potential customers who no longer walk into a store by chance, but enter with a vision. A preference. Perhaps even a specific model already in mind. That is the real result: not pageviews, but intent. Not visitors, but buyers in the making.

The Results

No advertising budget. Just results. Without paid media, without large production budgets, purely on the strength of the product and the Odette Lunettes community, we achieved this:

355 try-ons in week 1
100+ frames available
7 days after launch

Why it works

Virtual try-on is not a new concept. However, most implementations feel like a tech demo: fun for a moment, but without a real impact on buying behavior. We chose an approach that puts the user at the center.

Frictionless: No app download. No account. Upload a selfie and go. The threshold is as low as possible.
Conversion-oriented: The goal is not the try-on itself, but the appointment afterwards. Every touchpoint leads toward the store.
On-brand: The tool breathes the style of Odette Lunettes. Not generic, but recognizable.
Scalable: Every new frame can be added. The platform grows along with the assortment.