Optimizing a solid foundation to scale homeowner lead generation.
Reynaers Aluminium is a Belgian leader in high quality aluminium for windows, doors, sliding systems and façades. Operating in over 70 countries. Known for its forward looking vision on sustainability, innovation and design excellence. Strong market presence. Ambitious growth plans. A constant push to better connect with fabricators, specifiers and homeowners.
Reynaers Aluminium Work
Performance, paid advertising, SEA, Meta
The challenge
Reynaers Aluminium had a clear 2024 goal: more quote requests from homeowners.
The foundation was already strong. They weren't looking for a partner to start from scratch. They were looking for a partner to refine, optimize and sharpen what was already in place. Someone who could find the next layer of growth in a setup that was already working.
Our move
We started with a collaborative audit. We looked at Google, Meta and the analytics setup, not to criticize but to identify clear opportunities. The path forward was about smarter optimization, not a ground up rebuild.
Our partnership focused on three moves:
Technical precision. Sharper tracking to capture high value leads. Clearer dashboards to act on them.
Platform optimization. Performance Max activated across Google. More creative coherence on Meta campaigns.
Continuous experimentation. A test and learn mindset across ad content and budget allocation. Data guiding every decision.
This was more than media management. We worked as an extension of their team on conversion rate optimization, tracking architecture and the strategic questions in between.
"We weren't looking for a partner to start from scratch, but for one who could sharpen an already strong foundation. Fightclub brings technical precision and strategic depth to help us keep optimizing and growing. By fine-tuning the right levers and details, we achieve better results without increasing our budgets."
— Stephanie Gross, Reynaers Aluminium
Smart work
