Subaru, the Japanese car brand that is praised by owners and recognized for its reliability, safety and commitment to sustainability. With models like Forester and Outback they have gained a strong following, this of outdoor enthusiasts and performance-driven fans.
Subaru
Campaign
The challenge
Subaru strives to create vehicles in harmony with nature, rather than dominating it. Cherishing the soul, embracing the wild. This duality drives Fightclub. It combined the toughest model in the Subaru lineup, integrated the softness. The refinement.
The result
For the launch of the latest Forester model, a digital awareness campaign was rolled out in Belgium, the Netherlands and Luxembourg. From 3 different angles, 3 USPs were translated to the screen. As a result, the campaign doubled the expected KPIs in the first weeks of the campaign.
