Waterschap Brabantse Delta is responsible for water management in Central and Western Brabant, ensuring safe, clean, and sufficient water for residents and nature. Their work—ranging from flood protection to wastewater treatment—is essential but largely invisible. As climate change intensifies and regulations become stricter, their role in maintaining a livable environment is more crucial than ever.
Waterschap Brabantse Delta
Creative strategy, Creative concept, Copy & design, Brand Activation, Social, Google Ads, (D)OOH, Print
The challenge
Most residents take water management for granted, making Waterschap Brabantse Delta’s work largely invisible. This lack of awareness leads to frustration over rising water authority taxes and confusion about their purpose. With climate change demanding major interventions, the challenge is to highlight the water authority’s vital role and increase public understanding and acceptance of necessary measures—and the taxes that fund them.
The insight
You only notice the importance of water management when it fails.
Because Waterschap Brabantse Delta’s work happens behind the scenes, residents don’t see the daily efforts that keep their homes safe and dry. This makes paying water authority taxes feel unnecessary—until flooding, drought, or pollution disrupts daily life. Every euro contributed ensures a protected and livable environment. The safety people take for granted is the direct result of continuous, unseen efforts.
Our core creative idea
"Making the invisible visible." We crafted a clear message:
"Through continuous innovation and investment, Waterschap Brabantse Delta helps keep feet dry, despite increasingly extreme weather."
By focusing on the unseen yet essential role of the water authority, we aimed to show that water authority taxes are crucial for safety and quality of life. The campaign used a striking visual—a larger-than-life rain boot—symbolizing the need for action in response to climate change, while communicating that Waterschap Brabantse Delta works tirelessly behind the scenes to keep residents safe and dry.
